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Practical articles on building privacy-respecting websites, understanding your analytics data, and improving page performance.
GA4 is free, but the real cost is your visitors' privacy, your page speed, and the hours you'll spend configuring consent banners. Here's what we switched to and why.
You've heard that some analytics tools don't need cookie consent banners. But how do they actually identify sessions without a cookie? We explain the technique and the privacy trade-offs.
Your analytics script is probably the heaviest third-party resource on your page. We break down what GA4's script actually does, why it's so large, and how to replace it without losing anything meaningful.
A high bounce rate isn't always bad. We explain what bounce rate really measures, when it misleads you, and which engagement metrics tell the real story.
UTM tags are the simplest way to know exactly where your traffic comes from. We cover naming conventions, common mistakes, and how to read UTM data in your analytics dashboard.
Session replay tools record every mouse move. Session analytics tools summarize journeys. We compare costs, privacy implications, and when each approach makes sense.
Third-party cookies are dying, but conversion tracking doesn't have to. We walk through server-side events, first-party session IDs, and privacy-friendly attribution models.
Running your own Matomo or Plausible instance sounds appealing until you factor in maintenance, backups, and scaling. We compare the true cost of self-hosting versus managed analytics.
Google uses three metrics to judge your site's user experience — and they affect your search rankings. We explain what LCP, CLS, and INP actually measure and how to improve them.
Third-party cookies are gone and walled gardens keep growing. Here's how small and mid-size businesses can build a first-party data strategy using tools they actually own.
Page views track where visitors go. Events track what they do. We explain when automatic page tracking is enough and when you need custom events — with real examples.
Most SaaS dashboards drown you in vanity metrics. We cut through the noise and explain the five metrics that predict growth — and how to track them without a data team.
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