Website & Portfolio Builder

Squarespace

Analytics That Goes Beyond Squarespace's Built-in Stats

Squarespace Analytics tells you how many people visited. Web Analyzer App tells you what they did, where they came from, which content converted them — and whether your site was even online when they arrived.

Start Free — No Card Required View Pricing

2 KB tracker Cookie-free by default GDPR & CCPA ready Real-time data Free forever plan

2 KB

Gzipped tracker size

< 1 ms

Main thread impact

Cookies by default

∞

Free plan websites

Why Squarespace users switch

The problems we were built to solve

📊

Squarespace Analytics lacks depth

Page views and referrers are useful, but you can't see visitor sessions, scroll depth, click events, or conversion funnels without a third-party tool.

🛍️

Commerce analytics is gated

Detailed e-commerce reports require the Commerce Advanced plan at $65/mo. Web Analyzer App tracks purchase events on any Squarespace plan.

🍪

Google Analytics triggers cookie consent

Adding GA4 to your Squarespace site requires a cookie banner that undermines the polished experience you've designed.

Everything you need

Analytics built for Squarespace

One subscription. Every feature you need to understand your Squarespace visitors and grow your business.

Page & session analytics

Bounce rate, session duration, and pages-per-visit for every URL on your Squarespace site.

Commerce event tracking

Track purchases on your Squarespace Commerce store with the built-in order confirmation variable.

Visitor journey timelines

Follow any visitor through your site — which portfolio pieces they viewed, which blog posts they read.

Traffic source reporting

Break down your traffic by referrer, UTM source, and direct — without installing a cookie-heavy tool.

Lead generation goals

Track how many visitors reach your contact page or booking confirmation — and your trend over time.

Uptime monitoring

Email alerts the moment your Squarespace site returns an error or goes unreachable.

Dead-simple setup

Set up in under 2 minutes

No SDK to install. No build step. Just paste 2 lines and data starts flowing.

Settings › Advanced › Code Injection › Header

<script>
  window.wa_key = 'YOUR_KEY';
  window.wa_auto = true;
</script>
<script src="https://webanalyzerapp.com/t.js" async defer></script>

Replace YOUR_KEY with your tracking key from your dashboard. Create a free account →

Simple pricing

Start free. Upgrade when you're ready.

No contracts. No surprise bills. Cancel anytime.

Free

$0 /month

Forever free. No credit card required.

1 website
1,000,000 events / month
Sessions, visitors & page analytics
Custom event tracking
Traffic sources & UTM attribution
Site search analytics
2 conversion goals
2 PDF reports / month
SEO audits (25 pages)
Uptime monitoring (30-min checks)

Get Started Free

Pro

Monthly Yearly Save 2 months

First month free, then 50% off your second

$7.49 /mo

then $14.99/month · No contracts · Cancel anytime

First month free, then billed annually

$149.99 /year

$12.50/month · 2 months free · Cancel anytime

10 websites
Unlimited events
Everything in Free
Unlimited goals & conversion funnels
Unlimited PDF reports
Unlimited SEO audits (500 pages)
Google Analytics 4 import
Cohort retention analysis
Uptime monitoring (5-min checks)
Developer REST API & API keys
AI-powered weekly insights
Web Vitals monitoring
Google Search Console integration
Team collaboration (up to 5)

Start Free Trial →

Secure payments via Stripe · 7-day money-back guarantee · Cancel anytime

See full plan comparison →

Professional Services

Need help getting started?

We can set up everything for you. Focus on your business while we handle the technical side.

Website Setup

We install the tracker, configure goals, funnels, and uptime monitoring on your website. Ready to go in 24 hours.

$99 one-time

Get Started

Mobile App Setup

Full analytics integration for your iOS or Android app. Event tracking, user journeys, and conversion funnels — all configured.

$199 one-time

Get Started

Enterprise

Custom solutions for your business. Dedicated onboarding, custom integrations, SLA, and priority support.

Custom pricing

Web Analyzer App

See your traffic clearly

Privacy-first analytics with a 2 KB script. No cookies, no consent banners. Free forever.

Real-time No cookies GDPR 2 KB

Get Started Free

See how it works

3 steps. Any platform. Under 5 minutes.

1 Sign up free → 2 Paste snippet → 3 See your data

More platforms ↗

Open your HTML file in any editor
Find the </head> closing tag near the top of the file
Paste the snippet just before it and save

<!-- Web Analyzer App -->
<script>
  window.wa_key = 'YOUR_TRACKING_KEY';
  window.wa_auto = true;
</script>
<script src="https://webanalyzerapp.com/t.js" async defer></script>

What does this do? The first <script> sets your unique tracking key. The second loads the tracker in the background — zero performance impact.

In WordPress admin go to Plugins → Add New
Search for Insert Headers and Footers by WPBeginner — install & activate it
Go to Settings → Insert Headers and Footers, paste the snippet into Scripts in Header, save

<!-- Web Analyzer App -->
<script>
  window.wa_key = 'YOUR_TRACKING_KEY';
  window.wa_auto = true;
</script>
<script src="https://webanalyzerapp.com/t.js" async defer></script>

What does this do? Sets your unique tracking key and loads the tracker on every WordPress page via a safe, plugin-managed header injection.

In Shopify admin go to Online Store → Themes
Click ⋯ → Edit code on your active theme
Open Layout / theme.liquid, find </head>, paste the snippet just before it, and save

<!-- Web Analyzer App -->
<script>
  window.wa_key = 'YOUR_TRACKING_KEY';
  window.wa_auto = true;
</script>
<script src="https://webanalyzerapp.com/t.js" async defer></script>

What does this do? Adding this to theme.liquid means the tracker loads on every page of your store with a single paste.

Open your shared Blade layout — usually resources/views/layouts/app.blade.php
Find the </head> closing tag
Paste the snippet just before it and save — every page is now tracked

<!-- Web Analyzer App -->
<script>
  window.wa_key = 'YOUR_TRACKING_KEY';
  window.wa_auto = true;
</script>
<script src="https://webanalyzerapp.com/t.js" async defer></script>

What does this do? One snippet in your Blade layout covers your entire app — no per-page changes needed. async defer ensures it never blocks your page render.

Replace YOUR_TRACKING_KEY with your key after signing up.

Explore all platforms → Start free — no credit card